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effeffe’s berlinetta is a new cars with 1960’s italian flair

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the effeffe berlinetta sporting activities vehicle was built by the frigorio brothers with 3D modelling from solidworks, and remained in advancement for a number of years.

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the all in multitool hides in your bike crank, adding a touch of italian finesse

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the all in multitool rests neatly inside the axle crank of your bike, adhering to the lower bracket through a magnetic ring hidden inside its stylish cap.

The blog post the done in multitool hides in your bike crank, adding a touch of italian skill showed up initially on designboom|architecture & layout magazine. designboom|design & style magazine

The Effeffe Berlinetta is a brand new 1960s Italian GT

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The Italian creation has been designed to look like a 1960s aluminum dream, even though it’s completely new.

Continue reading The Effeffe Berlinetta is a brand new 1960s Italian GT

The Effeffe Berlinetta is a brand new 1960s Italian GT originally appeared on Autoblog on Fri, 08 Apr 2016 13:01:00 EST. Please see our terms for use of feeds.

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Brembo North America: Italian Blood, American Muscle

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Growth, Gadgets, & Wisdom

“How do you grow big but not be big,” said Dan Sandberg, Brembo North America President and CEO, leaning back in his chair, his eyes focused across the room. “That’s our challenge.”

It was an unseasonably warm winter day in Plymouth, Michigan at Bermbo’s North American headquarters. Sunlight poured in through the pristine windows overlooking the parking lot in the upper conference room.

I scratched Sandberg’s words on my note pad but had my tape recorder beside me. Earlier, Sandberg quipped I wasn’t old enough to know what a tape recorder was. We had a good laugh.

I am old enough to know cassette tapes, but more importantly, am I wise enough to know the merit of what was recorded? Sandberg’s telling of the Brembo story may well be etched on my tape recorder but what about my own heartstrings? Just as Brembo brakes instantly tame a race car, I felt the sudden halt in the room. Brembo’s three core employee values are innovation, commitment, and urgency; the latter was clear and present.

I put my pen down and looked up at Sandberg as he finished his thought on Brembo’s design.

“Are we artists or are we automotive guys, Carl? I think we are a little of both,” he said.

60 to Zero in 2.2 Seconds

It’s easy to spot Brembo brakes by their vibrant colors, but there’s much more behind the paint. Brembo’s signature comes in a fixed aluminum caliper with pistons on either side, making them lighter and more efficient than a traditional floating iron construction.

Although Brembo innovations are numerous, from carbon ceramic discs to brake-by-wire, the aluminum caliper stands unparalleled.

“The real products that put us on the map and launched our expansion were the aluminum calipers,” Sandberg said. “That novelty started on the performance side and has now moved into segments which are higher volume and obtainable by the normal consumer.” 

Brembo purchased the brake business of Hayes Lemmerz and orchestrated three near simultaneous expansions on their Homer, Michigan facility. Being in Homer put them close to the Big Three and as automakers continually focus on more exhilarating driving dynamics, Brembo’s location and technology became ideal. When vehicles increase in power, the conclusion is often held that conventional brakes just won’t do.

“We are used to stopping 250 mph rocket ships on the race track, doing it in a small space, and being as lightweight as possible,” Sandberg said. “As a result, we have a patented technology that performs well and looks great in the ascetics of it all.”

Along with technology patents, Brembo also owns manufacturing patents, helping them produce quality products at low cost. Such patents proved vital as Homer, Michigan was called upon to meet the rising demand.

“When you look at the entire build numbers for some of the exotic cars we supply – that could be one model alone for somebody like General Motors, whereas it might be the entire production for another company,” Sandberg said. “We have a technology driven culture, especially here in Michigan, that really helps us at the Homer plant.”

Although, coming to Michigan was a half-century in the making.

From Garage to Globe

Brembo is an American story with origins in Italy over 50 years ago. Guys in a garage started making rotors of their own when they found it difficult to get brake parts. They conducted business with manufacturers in Europe but about a decade in were approached by Enzo Ferrari. He was having problems with the racing brakes on his cars and needed a solution.

“That was our first introduction into Motorsports over forty years ago and since then, we have grown the company from both the performance and the OEM side,” Sandberg said.

Talk with some of the older engineers and they will fondly recall working during the week, then racing on the weekend. That dedication formed a strong business on the racing front that still continues. Brembo is a leading brake manufacturer in Formula 1, IndyCar, MotoGP, and even NASCAR. Their track presence now translates to everyday roads where Brembo braking components are found on everything from minivans, sports cars, and mail trucks.

“We are looking at a lot of technology but with the same philosophy we had in racing,” Sandberg said. “We have taken technology, like aluminium and some of the components we use for the racing calipers, and moved them down into the cars we drive every day.”


Brembo North America, Homer, Michigan

Homer is Home

Painted on the the blue water tower in town is “Homer is Home.” As of the 2010 census, it rings true for 1,668 people. Past the small traffic circle on Hillsdale Street is Homer Community School. I think of parents hugging their kids goodbye in the morning, then driving up the road to Brembo for the day. The hands that hold their children are the same ones building the braking components that keep our loved ones safe.

I imagine just like early Brembo engineers did in Italy, area residents work during the week, then hit nearby Butler Motor Speedway, Springport Motor speedway, or Michigan International Speedway on the weekend.

“It’s about the people – you can build all you want and you can put in all the equipment you want, but if you don’t have the people, it doesn’t matter,” Sandberg said. “We have a lot of passionate people here that add a lot of value to the organization.”

Companies like Brembo, who preside in smaller communities like Homer, forge a remarkably endearing legacy. Growing up in the rural Midwest, I was introduced to communities that are shadows of their former selves. When jobs leave, opportunity goes, and when opportunity goes, so too does optimism.

“My goal is to keep the manufacturing here in the U.S. because when I look at American manufacturing, I see a reliability, consistency, and commitment not seen anywhere else in the world,” Sandberg said. “When I see a plant go up in North America the return is pretty immediate because of that dedication and consistency.”

I Am Brembo

The sun’s rays, with a late afternoon glare, shift away from the windows as my cassette recorder clicks. Out of tape. Sandberg, a former attorney, just finished telling me how he always had more fun with the guys in the brake business anyway. As I attend to my tape recorder, he slides a box across the table, encouraging me to open it. Inside is a little Automoblox car with yellow Brembo calipers and a silver pin of the company’s logo.

I felt like part of the team. I felt like they do in Homer . . . that it’s home.

“Managing the growth is the most challenging part of my job but it’s getting to know the people and continuing to have that connection with them,” Sandberg said.

Before I leave, I ask Sandberg if he plans to retire at Brembo.

“I hope so,” he said. “Brembo is a fifty-year-old company, but as far as Brembo is concerned in the United States, it’s only a ten-year-old story.”

Walking across the parking lot, I look back at the upper conference room, recalling Sandberg’s definition of “I Am Brembo” from our conversation. The phrase embodies what Brembo employees are: innovative, committed, urgent, honest, and ethical. I stop walking, pull out my Brembo pin, and attach it to my shirt.

As I get into my car, I recite the phrase to myself.

*Carl Anthony is Managing Editor of Automoblog and resides in Detroit, Michigan.


Daniel M. Sandberg, President and CEO, Brembo North America

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Restaurant Built Inside An Italian Cave Let’s You Dine With Breathtaking Views

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What’s more romantic than a candle lit dinner at the seaside? A candle-lit dinner in a grotto restaurant carved into the Italian seaside. Grotta Palazzese hotel restaurant is set in a vaulted limestone cave in the town of Polignano a Mare in Southern Italy. You’re not only dining in a cave – you can also soak in the sights of the Adriatic sea and the vertical cliffs typical to the seaside.

The location had been inhabited since the Neolithic and was once a Greek colony. The restaurant itself might have been in used since 1700s when local nobility gathered there to do pretty much the same we’d like to do there today. They could afford it, too!

More info: grottapalazzese.it


Image credits: grottapalazzese.it


Image credits: grottapalazzese.it


Image credits: grottapalazzese.it


Image credits: grottapalazzese.it


Image credits: grottapalazzese.it


Image credits: grottapalazzese.it


Image credits: grottapalazzese.it


Image credits: Roberto Lepore


Image credits: Luxe Adventure Traveler


Image credits: bossluxury.com

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The Eyecandy Visual Guides to Italian Hand Gestures

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Italy has been a popular destination for the fashion-obsessed as it is home to many of the world’s known designer brands. Moreover, from Milan to Venice, fashion weeks are part of expected annual events to feed the enthusiasts’ and critiques’ style cravings with the freshest releases. Italian men aren’t exempted to the fashion culture of this country which makes them (most of the time) seen as the fearless ones when it comes to the art of dressing up.

Another thing that is totally Italian in the world’s eyes is the locals’ use of hand gestures. Italian hand gestures enhance the expressions words alone can’t deliver. What makes non-Italians more curious about this practice is how Italians can use about 250 hand gestures daily just to express how they feel from hunger to amusement.

Now combine stylish Italian men doing Italian hand gestures, that’s something else right? So far there are two crash course videos featuring models as your eye-catching gesture tutors.

Mr. Porter’s guide entitled Alla Mano can be literally translated as “(a tribute) to the hand” but can also mean “easy going”. The guide is inspired by the Supplemento al dizionario italiano, a beginners’ guide to the fine art of the Italian hand gesture created by the Milanese graphic designer Mr. Bruno Munari in 1958.

And there’s another one featuring Dolce & Gabbana’s male models if you want to learn more. Yes, learn… seriously. Well, it’s up to you. Have fun!

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Petrolicious profiles the rare Italian Porschephile

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Petrolicious is going to Italy to test… a Porsche? Despite being the home of Italy’s finest supercars, this family is in love with Stuttgart’s finest.

Continue reading Petrolicious profiles the rare Italian Porschephile

Petrolicious profiles the rare Italian Porschephile originally appeared on Autoblog on Tue, 08 Sep 2015 20:00:00 EST. Please see our terms for use of feeds.

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An Italian home in its original glory

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For as long as I can remember I have dreamt about buying a very old home in Europe that is filled with glorious original details and maintaining that while modernizing bits as needed. This home in Italy was pretty much left intact by architecture and design firm Archiplan. Original materials were sealed to maintain their longevity, and some modern touches added to rooms like the kitchen and bathrooms. The result is stunning. 

desire to inspire

Maurizio Bradaschia adds green-painted extension to an Italian police station

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The green finish applied to the metal cladding of this police station extension in Italy resembles oxidised copper, but also aims to evoke the “power and invincibility” of The Incredible Hulk (+ slideshow).


Located in the Italian town of Saluzzo, the extension to the local police headquarters functions as a barracks. It was designed by Trieste-based architect Maurizio Bradaschia, who has previously completed similar projects in his home city and other local municipalities.


But unlike Bradaschia’s other barrack designs, the Saluzzo project involved an extension rather than the development of a new building.


The police station – known as the stazione di carabinieri in Italian – is located in a historic part of town but is housed in an unattractive 1960s block, so Bradaschia felt free to give the new addition its own character.


“I wanted to create a building that would meet the typological theme of a barracks and therefore express a character of strength, solidity and urban reference,” the architect told Dezeen. “At the same time it provides an architectural element in a context of little value to trigger an urban renewal.”


The foundations, pillars and slabs are all formed from concrete, while the entire exterior is covered in green-painted sheet metal. This was chosen because it was cheaper than the oxidised copper that its green hue replicates – demonstrated by projects including a lagoon-side residence in China.


“It is green because historically green was the colour of the carabinieri and their cars,” Bradaschia explained. “Green means strength, endurance, balance, stability, and perseverance. And it is metal to give a sense of unity, of force, of power – think of the colour of The Incredible Hulk – of invincibility.”

The cladding is applied in vertical courses of different widths to create a more interesting pattern on the facades, which are further animated by the misaligned window and door openings.


The extension annexes the original block at one end and creates a new boundary with the street that continues the existing building line. Its inner facade flanks a steep ramp providing access to a garage.


The first floor is dedicated to the living quarters, which comprise five double-berth en-suite rooms and a shared laundry room.


The ground floor houses a large communal dining area flanked on one side by a changing room with a toilet. On the other side is a kitchen and store room that can be used as a meeting area if required.


A further storage space and an archive room are located in the basement level next to the garage.


“The organisation of the plan responds on one hand to the demands of the clients, and on the other hand reflects the distribution patterns of the organisation of the carabinieri’s buildings and their corporate architecture,” said the architect. “It is a rigorous and functional scheme without unnecessary frills.”


The existing building originally housed apartments and features a pitched roof and masonry facades, which contrast with the flat roof and metal cladding Bradaschia chose for the extension.

Site plan – click for larger image
Lower ground floor plan – click for larger image
Ground floor plan – click for larger image
First floor plan – click for larger image
Second floor plan – click for larger image
Section one – click for larger image
Section two – click for larger image
Section three – click for larger image

Related story: Lisbon police headquarters given monochrome geometric facades by Saraiva + Associados

Lisbon police headquarters given monochrome<br /> geometric facades by Saraiva + Associados

An irregular formation of geometric volumes and voids were designed by architecture firm Saraiva + Associados to break down the scale of this police headquarters building in Lisbon (+ slideshow). More »

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Meazzi Supersonic selling with Meazzi Kapitan 444 amp. Awesome Italian guitar with built in speaker.

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We’ve looked at the Meazzi Supersonic before in this post , but when I saw this one up for sale it caught my eye enough that I thought it would be nice to revisit. This Meazzi Supersonic is a great looking guitar from 1964 and I’d be interested in hearing that built in speaker.

Listed for a very tempting $ 625

R.W. Haller

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Gianluca Gelmini inserts an angular iron staircase inside a medieval Italian fortress

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A colossal iron staircase bursts through the medieval stone walls of this fortified tower in rural Italy and into a copper-clad extension, as element of a renovation by regional studio Gianluca Gelmini (+ slideshow). (more&hellip)

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Petrolicious teaches us how to drive Italian

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Petrolicious demonstrates you how to push tastefully in Italy, covering every little thing from conference the correct individuals to driving the proper auto on the right streets.

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Petrolicious teaches us how to drive Italian initially appeared on Autoblog on Tue, fourteen Apr 2015 14:58:00 EST. You should see our conditions for use of feeds.

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My Bow Breathing, An Italian Short Film

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In this Italian quick film, a youthful feminine regains her self-assurance and strength by pursuing archery. But quickly, she uses her new found talent to punish the piggish men who attacked her, carrying out an homage to Saint Sebastian. Or does she?

This limited movie is pretty gory, but the revenge is rather sweet.

Need to have one thing a bit brighter? Verify out these exciting and inspirational estimates if you need a choose-me-up.


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